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How to adapt your marketing during the coronavirus (Covid-19)

The ongoing Covid-19 pandemic has caused many businesses to close down. The buying power of many has diminished because the financial onslaught by the current health crisis continues to mess with the economies of both developed and developing worlds alike. Thus, it wouldn’t be wrong to say that instead of thriving, many businesses have gone into survival mode.

While this is not an attempt to discount the damage that Covid-19 has caused to the world, it is true that it has also opened up a window of opportunity for businesses to try their hand at digital marketing. Even those who hadn’t heard of it are now singing praises for it has given them many reasons to do so. Digital marketing in Covid-19 has picked up the pace and according to a study more businesses have made headway with a digital footprint in the last eight or nine months than they have in last 2-3 years!

Which brings us to our main point: how you could also adapt digital marketing during Covid-19? For starters, get a website designed exclusively for your business. Make sure that the CTAs are placed at the correct position and SEO (both on-page and off-page) is done correctly as this will ensure that your website is constantly ranked among the best in the industry.

In the meantime, set up the digital footprint for your business on social media and use it to your advantage. Remember! You are only a viral post away from getting instant results. But, having said that, be cautious of what you are posting on your business’s social media page as it may backfire too.

Get yourself a decent animator who could design posts and short videos for your business. All this investment will pay off once your digital marketing gets going properly. Covid-19 will go away, but, it has shown many people the way how they can make the most of digital marketing. Considered a luxury a few years ago, it is true when they say that now it has become nothing less than a necessity.

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